We work with industry and the government to solve their innovation challenges and collaborate with startups.

We believe that the big challenges organisations and society are facing must be tackled with a systems approach. We’ll break down silos, bring the right people together and apply our open collaboration approach to your challenge.

From live testbeds and startup scouting to accelerators, we’ve delivered programmes for clients like Transport for London, Lloyds Banking Group, Innovate UK and the Department for Digital, Culture, Media & Sport.

We fast track their innovation agendas, help them tap into fresh solutions and co-create solutions within a community.

Get in touch if you’re ready to do things differently and we’ll build a solution that’s tailored to your needs.


Bring your innovation challenge to us and we’ll build a solution just for you.


Research and challenge definition, market mapping

Startup and partner scouting

Programme or solution design

Ecosystem creation and engagement

Build proof of concepts, pilots and products

Contracting and IP

The home of policy-led innovation

From climate change to online attacks that can undermine democracy, society is facing threats that make collaboration non-negotiable.

We work with our government partners, helping them connect with innovators from the private sector.

We create the conditions that allow open collaboration to happen and enable startups and enterprises to build solutions together.


Startups are the lifeblood of innovation.

We’ll help you identify which startups you should talk to and we’ll build solutions with you.

We’ll cast our net wide when selecting partners for you, but select them carefully.

Plexal takes no equity or IP from you: we’re just here for the innovation.





We're helping IBM define its innovation challenges, partner with startups and develop proofs of concepts.

Telecoms challenge

Through a 12-week sprint, we're working with industry, SMEs and the government to diversify the UK's telecoms market and explore the role SMEs could play.

NCSC Investor Forum

We're helping investors access unique insights into emerging cyber challenges – and support startups that have been hand-picked by the NCSC.

Innovate Oman

The UK Oman Digital Hub has partnered with Plexal to launch Innovate Oman: an initiative that will help digital innovators develop solutions to the big tech challenges faced by the government and industry. Plexal and our partners will deliver hackathons, workshops, mentoring and accelerators.

Cyber Runway

We're helping 108 entrepreneurs, startups, SMEs and scaleups fast track their growth.


We’re delivering the government-backed cybersecurity programme with partners like Lloyds Banking Group, Deloitte, the Centre for Secure Information Technologies and Dell Technologies.

NCSC for Startups

We're working with the National Cyber Security Centre to help startups develop, adapt or pivot cybersecurity solutions.

LORCA Ignite

We’re turbocharging the growth of six LORCA graduates with LORCA Ignite: our scaleup programme.


We’ve delivered the OpenDoor inclusion accelerator and we're working with partners like Disability Rights UK and University College London to turbocharge the assistive technology sector.

Innovate UK Scaleup Pilot

We helped Innovate UK learn more about the sector-specific challenges companies face as they scale.

London RoadLab

We’ve delivered a mobility programme for Transport for London using a pioneering new innovation procurement process to reimagine roadworks in the capital.

London FreightLab

We're helping Transport for London and nine partners make the way goods move around London safer, cleaner and more efficient. We've helped them attract and identify the right cohort members to support.

Rapid Innovation Accelerator

Plexal’s been appointed by the UK Oman Digital Hub to work alongside Omani innovation development company AL JABR to tackle challenges created by the global pandemic.

Accessible Instruments Challenge

Our innovation team was tasked by Arts Council England to deliver a programme that would help uncover practical solutions that make it easier for disabled people to make music, and solve specific challenges when it comes to the supply of adaptive instruments to schools.


We’ll work closely with you to define the opportunity and put tight guardrails around our work so we keep our eye on your mission.


Cyber Runway takes off

From new ventures to global scaleups, 107 innovators from across the UK have been chosen for the Cyber Runway accelerator Plexal is delivering. Cyber Runway is the largest cyber startup

NCSC For Startups: meet the latest members joining our programme

The National Cyber Security Centre (NCSC) and Plexal are welcoming four more tech companies to NCSC For Startups: the programme we’re delivering to help startups develop, pilot and adapt solutions

Plexal is exploring the role of SMEs in the UK’s telecoms market with a 12-week sprint

Plexal is working with the Department for Digital, Culture, Media & Sport (DCMS) to support the diversification of the UK’s telecoms market and stimulate the creation of products and services


Andrew Roughan
Managing director

Saj Huq
Director of innovation

Tracey Bedford
Executive assistant to Saj Huq

Dave Rowley
Commercial director, cyber

Russell Gundry
Director of innovation programmes

Bruno Sussat
Innovation lead

Robert Kearney
Innovation ecosystem lead

Jason Mollring
Innovation programme and ecosystem lead

Ruby Motabhoy 
Innovation consultant

Mike Blair
Innovation consultant

Diane Gilbert
Innovation delivery lead

James Lamb
Innovation programme manager

Ketna Hirji
Innovation manager

Arutyun Arutyunyan
Innovation associate

Holly Smith
Innovation associate

Matt Miller
Innovation associate

Find Us

Plexal’s based at Here East: a tech campus in east London’s Queen Elizabeth Olympic Park. We’re a five-minute walk from Hackney Wick train station, or you can catch the free shuttle bus from Stratford train, underground and bus stations.


14 East Bay Lane, The Press Centre, Here East, Queen Elizabeth Olympic Park, London, E20 3BS


We’re open Monday-Friday from 6am-12am, Saturday - Sunday 10am-6pm