Product Growth Programme

Accelerating founding teams from MVP to product-market fit

Product Growth Programme powered by Barclays Eagle Labs, funded by UK Government

Our Product Growth Programme supports startups with innovative digital products and technologies in their pursuit of product-market fit. The programme is delivered online and will teach you how to secure funding runway, access high growth target markets, and build a team to accelerate development.

Our Product Growth Programme is designed to support 25 innovative founding teams in their journey to build high potential product-led businesses.

To be eligible for the programme your startup should have a digital product that is at minimum viable product (MVP) stage. You should also have proven traction, either through paying customers or a signed proof of concept (POC) with an interested customer.

The Challenge

At Plexal, we’re passionate about solving society’s challenges by collaborating to create new technology.

We support startups to accelerate products that use digital innovation for the good of people, organisations and the planet.

We’re especially interested in hearing from startups whose digital products might bring:

· Good health and wellbeing for people and communities of all ages

· Sustainable innovation across sectors, such as food, energy, retail, production and infrastructure

· Equality in society, systems and workplaces.

How is the programme delivered?

The Product Growth Programme is a three-month online accelerator with a mixture of live sessions and on-demand content you can complete in your own time. The Product Growth Programme concludes with an in-person showcase day, connecting startups with experts, industry contacts and investors.

Successful applicants will gain access to:

· Fortnightly expert workshops with take-away tasks covering the fundamentals of building a product-led business

· One-to-one mentoring sessions with business growth experts

· Pitch masterclasses and practice sessions to improve sales pitches and investment readiness

· Networking and support-sharing with 25 like-minded, high-potential startups.

Why join?

With support from best-in-class speakers, mentors and course materials, our Product Growth Programme will help you accelerate from MVP to ready-to-scale.

By the end of the programme, you’ll have identified high-growth target markets, solidified your go-to-market (GTM) strategy and developed a commercial plan to scale your business.

If you’re selected to be part of the programme, the equity or intellectual property of your product remains with you throughout.

Who’s it for?

Our Product Growth Programme is designed to help 25 high-potential founding teams with innovative digital products unlock their next phase of growth.

To benefit from the programme your business will likely be a digital or technology based startup that has been in operation for up to two years. Your business will be product-led, and your product(s) should be at working MVP stage with proven traction; but has not yet achieved significant growth.

You need to:

· Be based in the UK with a registered UK company

· Be a founding team of up to six people

· Have products that are at, or beyond, working MVP stage

· Have proven traction in the market: either through a small number of paying customers, or a signed POC with a prospective customer

· If you have raised capital, the total amount should not exceed £500,000

We welcome applications from people and teams of all ages, backgrounds, and experiences.

Get involved with the Product Growth Programme

Key dates and timelines

13th November

Applications window opens.

13th December

Applications window closes.


Successful applicants notified.

8th January

Online programme begins.

29th March

Online programme ends.


In-person showcase event.