Make your message land! Learn how to position your business, connect emotionally and build stories that turn customers into action.
How to Position Your Product or Service Emotionally with Paul Sullivan
You might have a great product. You might have a great service.
But if your message doesn’t connect with the right people, it won’t land.
As part of Plexal Coworking Week, Plexal member Paul Sullivan, Founder & CEO of ARISE GTM and author of Go To Market Uncovered, is joining us for a practical session exploring how to position your business emotionally, build messaging that resonates and tell a story your customers actually care about.
💡 What will we explore?
🎯 Position your business correctly
Get clearer on who you’re really selling to, why they should care and where your product or service fits.
💬 Build messaging that resonates
Move beyond features and generic marketing language to create messages that speak to the needs, challenges and motivations of your ideal customers.
📖 Tell a story that lands
Learn how to build a stronger narrative around your business that connects emotionally and gives customers a reason to change.
🚀 Break the status quo
Because sometimes your biggest competitor isn’t another company — it’s your customer deciding to do nothing.
🧠 What will you walk away with?
This isn’t just about theory.
You’ll leave with a new playbook for your sales and marketing, helping you:
✨ Better understand and target your ideal customer profile (ICP)
✨ Sharpen your positioning
✨ Create messaging that connects
✨ Build a stronger sales and marketing narrative
✨ Give customers a compelling reason to act
Whether you’re a founder, marketer, salesperson or business leader, this session will help you rethink not just what you’re selling — but how you make people care about it.
📅 Session Details
Tuesday, 15 September 2026
⏰ 14:00–15:00
📍 Lynn Room, Plexal
🥤 Drinks included
Come ready to challenge your messaging, rethink your positioning and leave with ideas you can put into action immediately.
Position differently. Tell a better story. Make your message land. 🎯
Part of Plexal Coworking Week | 14–18 September 2026
